Objective: Boost organic visibility and drive qualified traffic for building materials, construction supplies, and product-based keywords across the UAE.
My Role
Set up Google Analytics, Search Console, Tag Manager, robots.txt, and XML sitemap
Optimized meta tags, schema, headings, and alt text across category and product pages
Improved site architecture, internal linking, and crawlability
Fixed indexing, duplicate content, canonical, and mobile issues
Optimized category content and product URLs for high-intent keywords
Conducted technical SEO audits, improving page speed and Core Web Vitals
Structured SEO-friendly content for large-scale inventory.
Result
Improved organic visibility, stronger category keyword rankings, and increased qualified traffic.